Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

Discover the initial app development features you need to develop to drive mobile growth. Plus, you'll discover how to properly plan your app launch to avoid extra costs. Today's guest is Chaim Sajnovsky is the CEO and Founder of B7Dev, a full-service development agency, businesses trust us with their app development, big data, machine learning, and server side needs. Topics Covered: 01:20 - Proper onboarding flow  07:20 - 5X more subscriptions with trials  17:10 - Web vs App  22:11 - How often should you send push notifications  31:23 - Junglee Rummy App Audit  39:38 - What's the minimum downloads to 3X your revenue?  41:49 - Proper planning to avoid extra costs  51:00 Rainbow Ball App Audit  You can watch this video: https://youtu.be/hqgaLR8VoKs Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS

How do you use online traffic to grow your mobile app downloads? Our guest is Thomas Petit, growth advisor and consultant for mobile apps. He has worked with 100+ businesses (25 in the last 12 months) from MVP to unicorns, as trainee, founder, employee, freelance, advisor, investor or mentor. Topics Covered: 02:02 - Why should you use online traffic to get app downloads  12:02 - What channels should you use for online traffic  14:15 - How to use Pinterest to drive traffic  15:34 - Blinkist Example  16:10 - Should we use different ad creatives  21:17 - Fabulous online onboarding flow  27:06 - Should you use Spanish in screenshots in Spanish Mexico  30:51 - How to convert paid content sign ups into subscriptions  37:41 - White Noise and Lullaby Lounge App Audit  51:35 - Can you provide sample of an app that lowered their price successfully?  54:52 - Who's Up?! App Audit  1:00:07 - Is it better to start with a higher or lower price? 

Today's guest successfully sold her app portfolio as a solo founder. You will discover how she decided to go with the eventual buyer, her #1 tip to weed out all unlikely buyers, and how she comes up with app names that are simple and GREAT for ASO. Topics Covered: - Why she decide to sell - key lessons - Her #1 tip to weed out unlikely buyers - How she calculated her "number" - How do she comes up with simple app names that are also great for ASO - Her #1 tip to grow downloads as a new app - Why she decided to stay solo instead of building a team Jenny Talavera is the Founder and Chief Creator at Treebetty LLC. Show Mentions - RevenueCat SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. Through keyword a

Here's a simple in-app marketing strategy that will increase your app engagement and sales using a feature that your users already know and love! Check out Storyly: https://appmasters.com/storyly You can watch this video: https://youtu.be/-hdkHpDmYJk Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic t

Discover the growth hacks to accelerate your app business growth. Today's guest is Michael Shubin who started his mobile marketing career in 2009: since then, as Head of Mobile Marketing at ABBYY, he launched 50+ apps. In June 2019, Michael finished his career at ABBYY to focus on Apple Search Ads. Later that year, Michael invented ASA Framework, which allows advertisers to continuously optimize and scale Search Ads campaigns. Connect with Michael: https://angleconnect.com/ Topic Covered: 02:20 - Michael's ASA Framework  04:54 - ASA Search Tab Placement  09:01 - What's the ideal CPT for discovery campaigns  12:48 - Do you use the CPA goal with ASA  18:50 - Apple Search Ads attribution  19:01 - How to use just Apple AdServices for attribution 26:33 - A hack to see low volume keywords from your discovery campaign  29:34 - Blade Match App audit & ASA strategy  41:32 - Negative keyword management  48:48 - SAFE4R App audit  01:20:42 - A trick to

Today's guests are founders of Vidlet, a powerful digital platform and expert professional services for conducting remote qualitative & hybrid research, around the globe, using smartphone video. They talk about selling their previous business, why it's important to use your own product, and how do you get valuable customer feedback. Doreen Lorenzo and Patricia Roller are the Co-Founders of Vidlet. Show Mentions - Fav app: Dark Sky - Fav app: Calm SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automati

All the tips and strategies you need to know so you don't waste money developing app features that NEVER get used. Joining me is Austin Betzer who is the founder of Strides - an amazing team of developers and designers that bring real products to life. Their main focus is designing & developing full-scale mobile applications, for iOS, Android, and Web. Topics covered: 03:45 - How to build an app fast   05:38 - How to build the right features in the beginning  06:47 - Using Typeform for customer research  07:30 - How to find your early customers for feedback  10:01 - How Austin got started his company   11:13 - How he found his first freelancing clients  11:40 - How to post in FB groups and Reddit subreddits organically  14:39 - Any tips on making app promo videos  20:33 - Stark App Audit  29:14 - What is the #1 app development pitfall? (starting too big)  31:46 - What is Austin's tech stack?  32:47 - What if the client's app ide

Today's guest owns and runs 7 different companies including a software development company, Paladin. You will discover how to gain proof of concept and build an MVP before spending a dime in product development. Dave Chesson is the creator of Kindlepreneur.com, a website devoted to teaching advanced book Marketing which even Amazon KDP acknowledge as one of the best by telling users to “Gain insight from Kindlepreneur on how you can optimize marketing for your books.” He’s also the founder of Publisher Rocket, a book marketing software, and Atticus.io, a book writing and formatting software. Topics covered: - How he first started - How to market before building the product - How to get outside traffic (including his favorite tips) - Why he decided to build a Progressive Web App - Partnership tips that led him to running 7 different companies Dave Chesson is the Founder at Kindlepreneur.com and Co-Founder at Atticus.io Show Mentions - Paladin - Front  SPONSORS CHECKASO is an analytical ASO platform that p

How aggressive should you be with your pricing page? Should you show it as the first page when a user first opens your app? Or should you have a couple of screens before showing the actual pricing page? Which onboarding flow do you think increased conversions by 234%? Thanks to Bart for running this test! https://apps.apple.com/app/resume-builder-resume-creator/id1236582597 You can watch this video: https://youtu.be/UFdzpMEDAyE Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on key

This week, we have my friend and designer Rich Wagstaff. We will discuss simple UI/UX design to help you maximize your app's revenue potential. Topics Covered: 01:17 - What are the first things you're testing when you first launch your app?  08:27 - Which test won onboarding flow? 17:05 - What are you looking at when doing competitive analysis? 23:26 - Merrit app audit  39:12 - Is the monthly subscription good for profits?  42:52 - Sudoku app audit  58:21 - Which test graphics vs text?  Check out Rich's apps: https://apps.apple.com/us/app/crossword/id1330947092 https://apps.apple.com/us/app/3-minute-mindfulness/id982502810 You can watch this video: https://youtu.be/FLBfIHXnCPo Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From

Today's guest is Seth Miller who is the CEO at Rapchat - the #1 app for making music on your phone with over 7M music creators on the platform. Rapchat lets you create music and beats without using a computer to be heard, record, share, and get noticed. You will discover: - How he went from an app in college to getting into 500 startups - How he built the first 10X feature - The more niche the better in the early days - How to find product market fit using surveys - How to use instabug feature to get surveys - How did the fundraising questions change from the first to the second investment - How to use revenue-based financing to get you to the next stage - What marketing channels are working today Seth Miller is the Founder and CEO at Rapchat. Show Mentions - Product Market Fit Formula  - Braavo - Fav app: Opal  Auto Sleep SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives y

Looking for app ideas? We review a simple text editor app that is making over $10,000 a month!  When you are first getting into iOS development, it's good to start with app ideas that are already generating money.  See our other million-dollar app ideas: https://www.youtube.com/watch?v=l8CYxrOmdp4&list=PLNtGHeg6BDqG8hy6VY2zeyTqrR8ECOWZq  You can watch this video: https://youtu.be/BiRaC_IBMiE Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors

Why a no code app builder? Today's guest is Christina Chen, Lead Product Designer at Bravo Studio. Bravo Studio App, a platform that aims to bring all the power to the designer by enabling you to own the entire digital product creation workflow. From idea to ready-to-publish, fully native apps without any code. Christina Chen is the Product Designer is Bravo Studio. Topic Covered: 01:21 - Why a no code app builder?  06:16 - Can an interesting app could be built entirely with a no-code tool?  11:45 - What do we need before we start using Bravo (such as designs, mock-ups etc)? 15:00 - Should we hire a service like UserTesting to get initial feedback?  19:15 - What makes Bravo different from other app builders?  25:30 - Spoiler Talk App Audit  35:45 - How to build an app with Bravo Studio 50:12 - TOTOKO App Audit  You can watch this video: https://youtu.be/S6n0MqD6Kiw Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/tr

Today's guest is Shriya Sekhsaria, the Founder and CEO of Lumhaa. She has won awards such as 2021 Superwoman of the Year (EduTalk in association with the Indian Ministry of SMEs) and 2020 Woman STEM Entrepreneur of the Year (AWIS). Shriya is also a bestselling novelist and 3x All East archer. You will discover - How EdTech is growing - How to sell app subscriptions to organizations - How she came up pricing for the organizations - Why she is selling physical products - Her outbound strategy - The #1 growth strategy -> free is not equal for everyone Shriya Sekhsaria is the Founder and CEO of Lumhaa. Show Mentions - Fav app: Mail SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. Through keyword and mark

Are you looking for app store optimization (ASO) strategies while running big user acquisition (UA) campaigns? We cover why you need to invest in ASO still despite a high performing UA campaign. You will also discover: - How do you convince your manager that ASO is a good investment when you already have a UA strategy that works - The #1 overlooked ASO strategy for million-dollar apps - How to implement ASO workflow for million-dollar apps Learn more about   CheckASO.io https://bit.ly/3klMSVl https://www.linkedin.com/in/davidmargaryan/ https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvSGzw You can watch this video: https://youtu.be/bVqHdQBixIo Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com p

Today's guest is Aykut Bal, Storyteller at Storyly & Head of Product at App Samurai. Topics Covered: 02:35 - How to onboard users to an app the smart way  09:18 - How to properly introduce new or idle features  09:41 - How to educate and entertain users through gamification  11:09 - How to personalize content  15:25 - How to communicate offers and boosting participation to campaigns  21:54 - Bewakoof App Audit 29:34 - How to increase your feedback from user surveys 31:39 - In-app messaging and stories within games  36:23 - how to use in-app stories with educational apps  37:09 - Does having a lot of stories increase app size  39:34 - UrbanYogi App Audit  You can watch this video: https://youtu.be/pgE1TPs67bk Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search

Neil and Jinjing are a happy couple and founders of the Lovecast Wedding Livestream App. They were senior software engineers at Uber & Google, but quit their job to work on Lovecast together. You will discover: - What kind of research went into product development before building the product - How did they figure out monetization - The marketing channel they focused on for launch - How live chat improves your product - How to improve your product by collecting feedback & analytics data - The Firebase extensions to help you get data exported to BitQuery - Efficient web and mobile development using Flutter - What converts better mobile or web? - Working Jinjing Liang is the Co-Founder & CEO at Lovecast. Neil Parker is the Co-Founder and CTO at Lovecast. Show Mentions - Ahrefs - SheIn SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This wa

Is your app ready to scale? In this video, we discuss App Store optimization strategies for apps running user acquisition campaigns.  You will discover: - How do we structure ASO when we're ready to scale? - Part 1: Target higher traffic keywords - Part 2: Expand to other localizations - How to incorporate ASO into your UA strategy? Learn more about   CheckASO.io https://bit.ly/3klMSVl https://www.linkedin.com/in/davidmargaryan/ https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvSGzw You can watch this video: https://youtu.be/kgddQRMsS3o Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow

Today's guest is John Vitti who is the founder and CEO of VersusGame, a prediction based gaming app where users can profit off their predictions on any real world event. To date, VersusGame has given back millions of cash prizes to winners, and has over 7.5 million active users. You will discover: - How VersusGame all started and the many pivots it had - The onboarding flow test that led to 70% more signups - How he tested the MVP of the product - How creators are turning to VersusGame for additional revenue streams - The early marketing campaigns that worked really well - How the app re-engages users - What's one thing he knows today that he wishes he knew when he first started in 2018 - Best organic and paid marketing channel today John Vitti is the CEO of VersusGame. Show Mentions - Fav app: LinkedIn SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve i

After you've done keyword research for App Store SEO, how do you prioritize which keywords go into the title, subtitle (or short description), and keyword field or long description? In this video, we cover keyword prioritization, and should you go after branded keywords of your competitors? Topics covered: - How should you prioritize keywords - Should you try to rank for branded keywords Learn more about   CheckASO.io https://bit.ly/3klMSVl https://www.linkedin.com/in/davidmargaryan/ https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvSGzw You can watch this video: https://youtu.be/ySUE-YvwI4Y Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive das