Keyword: The Amazon Insider Podcast

Former Amazonian Chris McCabe answers sellers’ questions about account suspension, hacked accounts, black hat tactics and more in our most recent Ask Me Anything Webinar. Sponsor: Payability.   

Amazon hosts selling summits for businesses selling on the Amazon Marketplace. This year there are six of these two-day events. The final one is coming up in October in Seattle, it’s sold out, but is this something you should be planning to attend next year? John Naughton with 180Commerce breaks down what these events are and who they can benefit.  Sponsor: Payability. 

Amazon Insider Peter Kearns in a recent Ask Me Anything webinar with the Keyword Podcast. We cover everything from boosting reviews, dealing with black hat actors and product launch strategies. Sponsor: go.payability.com/keyword

When you’re building a business with the endgame of selling it in mind, you need to partner with the right intermediary to help you achieve that goal. Joe Hogg, with Global Wired Advisors, talks with us about what you can look for in a partner and how early you should start working with them.  Show links: Webinar: Aspects of Selling a Business. Value estimator: How much is your business worth?? Schedule a free consultation with Global Wired Advisors.

Part three of our "Building a Business to Sell" series brings us to when you should really start preparing your business for the market, including when you need to start talking with an advisor to help you through the process. Chris Bodnar and Chris Shipferling with Global Wired Advisors join us to discuss what those steps look like and tell us what sellers need to be doing right now.  Show links: Webinar: Aspects of Selling a Business. Value estimator: How much is your business worth?? Schedule a free consultation with Global Wired Advisors.

This year makes the fifth anniversary of Amazon’s Prime Day. It’s a chance to capture visibility and increase profits during a typically slow time for sellers. Peter Kearns with 180Commerce joins us to discuss how to capture traffic and improve conversions. "Ask Me Anything" webinar with Kate and Peter on Monday, June 24th, 2019, at 4:00 PM ET. >>> Register for the webinar. 

In the second series of our episodes focusing on building a business to sell, we’re focusing on growing your business off of the Amazon Marketplace. It’s a move that can greatly increase the valuation of your company, leading to a much larger payout if you decide to sell. Joining us will be Chris Shipferling with Global Wired Advisors and T.J. Jones from EmberTribe.

There’s a new virtual summit coming in June 2019 focused on giving sellers long-term growth strategies to be successful on and off of Amazon.  The Relentless Woman Conference is being built by Cascadia and hosted by Keyword Podcast host, Kate Valentine. Sign up now for free at RelentlessWoman.net.

We’re starting a new series, building a business roadmap for you that will lead you to the path of selling your business at its highest possible valuation. Our first part will cover product sourcing with Kelly Fedio, a seller who is currently selling her brand. We’ll also be joined by the mergers and acquisition experts at Global Wired Advisors in each part of this series followed up with a webinar on June 11. Sign up for the webinar at keywordpodcast.com

Daniela Bolzmann wanted to figure out how to launch products and be successful on Amazon. So after a failed Indiegogo and a successful Kickstarter, she gave it a shot. She’s discovered that there are three things that every listing needs to be a success, no matter what the product is. Episode sponsor: Payability.

The 2018 Holiday season is long gone, but sellers can’t forget about the last Q4. There are lots of data that sellers need to go through to start getting ready for Q4 2019. Former Amazonian John Naughton, with 180Commerce, breaks down what you should review from last year. Sponsors: Payability.

If you haven’t found yourself on the receiving end of a false infringement claim, consider yourself lucky. It’s a black hat technique sellers are using to attack competitors. In this episode, we talk with a seller who’s in the middle of fighting for his brand and products after a false infringement claim knocked down everything. The seller who made the claim, even admitted over the phone that the claim was fake. http://go.payability.com/Keyword

When it comes to selling a business, the right broker can make a big difference, bringing a smoother selling process and higher valuation. Global Wired Advisors talks with us about the current business selling market and shares ways business owners can vet potential brokers. 

Brands can rejoice. They’re on the brink of receiving more power than ever to combat counterfeiters by being able to remove counterfeit ASINs from Amazon on their own. Amazon announced that they’ve been testing "Project Zero" with 15 brands and we catch up with 180Commerce’s Vice President of Client Solutions, Peter Kearns, to get his take on Project Zero. 

Sophie Howard has grown and sold multiple Amazon businesses.  In this first episode of Seller Stories, we talk about the five mistakes she sees sellers making that hurt their chance for sustainable success.

A professional marketing strategy is key to make your business grow and ultimately make you more money. Former Googler and Merkato Founder Andrew Swearengen joins us to discuss the process he follows with his own clients to develop a professional marketing strategy. Andrew is also working to build exclusive content breaking down the process coming to the Keyword Podcast website soon. If you’d like to take advantage of a promotion being offered by Merkato, head to gomerkato.com/keyword

Amazon Seller accounts being hacked and causing sellers to be locked out is a growing problem. The problems continue as sellers try to regain access to the account. We talk with Chris McCabe, eCommerceChris.com, about how to get access back to the account and how to prevent potential future hacks.  Sponsor Payability go.payability.com/keyword

Growing your Amazon business is based a lot on your marketing strategy. We’ve reached out to former Googler, Andrew Swearengen, with Merkato to discuss what’s changed in the Amazon marketing world and what sellers need to be focused on to improve marketing. You can find Andrew at www.gomerkato.com/keyword/

If you’re feeling like all of your competitors are using black hat tactics to take you down, you’re not alone. Countless sellers are feeling negative impacts as more sellers resort to dirty ways to compete. Sellers following the rules are sending complaints to Amazon but rarely hear anything or see any action taken. We’re talking with Chris McCabe, with eCommerceChris.com, to determine what else sellers can do. Payability - go.payability.com/keyword

How long does it take to sell your business? Can you sell just a few of your Amazon listings? What happens to the seller feedback if you sell?  These are just a few of the many questions we answered during a recent webinar with Global Wired Advisors. Listen now to the full Q&A portion to hear what else we learned about selling your business.