Sinopsis
Everything under Australias media and marketing umbrella
Episodios
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What Blackley's exit means for SCA; Why marketers are "grossly ill-prepared" for privacy changes; Plus campaign review with Ant Melder and Alison Tilling
03/05/2023 Duración: 46minIn this week's Mumbrellacast, the team unpacks what Grant Blackley's departure means for SCA, followed by a detailed look at the latest Arktic Fox study results, which said Australian marketers are "grossly ill-prepared" when adapting to new privacy standards. Plus, Cocogun's Ant Melder and VMLY&R's Alison Tilling dial in for an audio campaign review.
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Agency bosses respond to pitchapalooza; Twitter's subscription product has the Blues; and Azure Antoinette joins the podcast
26/04/2023 Duración: 47minIn this week's Mumbrellacast, two different takes on the current pitching frenzy (1:56), and Twitter's subscription product falters as the platform ends its legacy verification program (12:30). Then, DE&I expert and Mumbrella360 keynote speaker Azure Antoinette joins the podcast to discuss the media and marketing industry's challenge with diversity (16:35).
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Fox and Dominion settlement avoids historic trial; Savage unpacks agency positioning; and Foxtel Media's Mark Frain
19/04/2023 Duración: 47minIn this week's Mumbrellacast, the team unpacks how Fox Corp and Dominion Voting Systems US settlement, and how it could impact a local case (1:58), before Chris Savage joins the podcast to discuss agencies getting their own sales pitch correct (7:41). Then, a conversation with Foxtel Media CEO Mark Frain about the company's Binge ad tier launch, whi big ticket content is king and standing out in a streaming crowd (26:53).
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A very Big Red consultancy; Australia's media "pitchapalooza"; and Dani Bassil on a new era for Clems
12/04/2023 Duración: 47minIn this week's Mumbrellacast, Big Red's Ted Horton has recruited Bridget Cleary to launch a new "growth and performance" tech consultancy (3:22), and the team discuss what exactly is going on with all of the media pitches over the last few months (12:22). Finally, Clemenger BBDO's new CEO Dani Bassil joins the podcast to share her vision for one of Australia's most historic advertising agencies (20:40).
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Another month of declining ad spend; gambling ads laid bare in inquiry; and Meta's platforms 'on fire'
05/04/2023 Duración: 48minOn this week's Mumbrellacast, the team discuss what the latest SMI figures mean for the Australian market (2:04), before considering the real motivations behind the CEO of Tabcorp's strong statements to the inquiry into online gambling (6:35). The team then touches on the latest update to the Murdoch defamation case, as Private Media asks to update its defence for the fourth time, to the judge's dismay (13:15). Finally, Meta's Carolyn Bollaci and Naomi Shepherd join the podcast to chat what's next for the tech giant now that Metaverse hype has faded (17:12).
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Aussie advertising has its mojo back! Plus the gambling ad dilemma and TV's Q1 tentpole clash
29/03/2023 Duración: 46minIn this week's Mumbrellacast, research reveals more than half of Australians would support a ban on wagering ads across all broadcast channels before 10:30pm (2:16), while the team unpacks TV ratings as programming for Q1 comes to a close (11:47). Then, 72andSunny's Andy Flemming and Innocean's Wez Hawes join the podcast for an audio campaign review (17:14). Listen in to hear why the pair think Australian advertising might have its mojo back.
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Chris Janz and David Eisman to launch news subscription service; insights from News Corp's D_Coded; Bullfrog scores Saatchi & Saatchi duo; and AI dominates at the Adobe Summit
22/03/2023 Duración: 41minIn this week's Mumbrellacast, former Nine and Fairfax execs Chris Janz and David Eisman are set to launch their own subscription news platform, Scire (4:29), while News Corp spruikes its shopfront capabilities at its annual D_Coded event (10:07) . Then, indie agency Bullfrog nabs senior talent from Saatchi & Saatchi (13:12). All this before the inside scoop on the Adobe Summit happening in Las Vegas, with the podcast joined by Adobe head of product marketing Jeremy Wood, UNSW head of marketing and campaigns, Carmen Michael, and president of digital transformation firm Bounteous, Michael McLaren (20:25)
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Sue Squillace joins Attivo; Dan Monheit yeehaws in from SXSW; plus Brent Smart and Mark Green on using creativity to drive growth
15/03/2023 Duración: 46minOn this week's Mumbrellacast, Attivo seeks to expand its media capabilities with the appointment of former Dentsu Media boss, Sue Squillace (4:36). Then, Hardhat's Dan Monheit calls into the podcast to give us a taste of all the insights and memories he'll be taking home from this year's SXSW (11:09). All this before a chat with Telstra CMO, Brent Smart, and Accenture Song President and CEO of The Monkeys, Mark Green, who divulge the telecom brand's creativity-led growth strategy and the launch of its second major campaign in as many months (21:38) .
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The Evening Mumbo: The industry's ugly side, AnalogFolk comes into local ownership, ACCC launches next stage of digital platforms inquiry, marketing department cut at Milkrun
09/03/2023 Duración: 05minHere is a taster of Mumbrella's new podcast, The Evening Mumbo. Today, on 9 March, Calum Jaspan and Damian Francis run you through the biggest stories in Australia's media and marketing industries. Subscribe on Apple Podcasts here --> https://podcasts.apple.com/us/podcast/the-evening-mumbo/id1673880158 And Spotify here --> https://open.spotify.com/show/0qRfYeBVbRjBep0LPKzRd5?si=47da72cc9cc24385
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Publicis Groupe nabs Google's chief creative and Wunderman Thompson swaps out its CEO again
08/03/2023 Duración: 47minOn this week's Mumbrellacast, is Publicis Groupe ushering in a new age of creativity with the appointment of its first ANZ chief creative officer (2:10)? Then, WPP's Wunderman Thompson has welcomed its fourth CEO in as many years, elevating Gavin Bain to the top job as Matt Parry returns to Hong Kong (8:06). Finally, a panel discussion with iPopulate’s Belinda Lodge, Bullfrog’s Matilda Hobba and Target's Nicole Mandile, breaking down the relevance of International Women's Day in the face of enduring gender inequality (16:17).
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Lee Leggett joins CHEP Network as CEO; HBO rights to remain with Foxtel; plus EssenceMediacom’s Rupert McPetrie and Sophie Price
01/03/2023 Duración: 41minAfter much anticipation Clemenger Group has named Lee Leggett as the CEO of CHEP Network (2:04), just as the news drops of yet another of the group's ex-staff members launching a new agency (6:46). Then, the team discusses Foxtel's extended deal with Warner Bros Discovery, which sees it hang onto the prized HBO assets for now (8:31). All that before a chat with EssenceMediacom's APAC CEO, Rupert McPetrie and chief strategy officer, Sophie Price as the newly-merged agency hits the market (15:08).
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Ten shakes up sales; values vs media investment; Host/Havas lands Gayle While; plus chats with Ciaran Davis and Sophie Madden
22/02/2023 Duración: 37minA look at what is look at what is to come for Paramount and Network Ten as changes to its sales division continue (1:59). The team then discusses the industry's response to Ben Shepherd's call for advertisers to consider their role in funding certain sections of the media (6:22). Next, with the new leadership structure at Havas Group finally shaping up, what will the hold co's local operation under James Wright look like (13:11)? Finally, interviews with HT&E's Ciaran Davis (18:35) and MFA's Sophie Madden (28:17).
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Mat Baxter is back; talk of another blockbuster media merger heats up; plus M&C Saatchi's Justin Graham
15/02/2023 Duración: 40minMax Baxter is launching IPG's design and innovation agency Huge in Australia, is there room in the market? (1:58) A look at the touted merger between HT&E and Seven West Media, and the the liklihood of it actually happening (10:52), and the chances of Telstra diversifying as it calls in its security services, for its first brand ad under Brent Smart (23:38). All that before M&C Saatchi's Justin Graham chats about his new role, changes to the local operation, and the chances of the group staying independent this year(28:03). Previous interview with Mat Baxter -->
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More execs on the move; Mark Richardson's new gig and AKQA's Ajaz Ahmed
08/02/2023 Duración: 42minNews involving CEOs at EssenceMediacom (1:08) and Host/Havas (5:53) leads the news this week, though for one agency, its path forward is less clear than for the other. Then, after months of speculation, former Aldi head marketer Mark Richardson has re-emerged at Marley Spoon (10:10). The team chats about what his new role might look like before founder and global CEO of AKQA, Ajaz Ahmed joins the podcast to discuss AI, solving problems for a software giant aged 15, and why he's not hot on the metaverse (14:13).
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Winds of change at Clemenger Group; MAFS gets jump on competitors plus AANA's Josh Faulks
01/02/2023 Duración: 43minWith Justin Hind's departure from CHEP, the team discuss the challenges that lie ahead for the group (02:06). Then, onto TV figures as the ratings year kicks off (13:13), before a look at how a CMO merry-go-round could shape the year . Finally, new AANA CEO, Josh Faulks joins the podcast to chat about his agenda for 2023 and shaking up the industry body (25:08).
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Mick Molloy’s strategy to crack Sydney radio
30/01/2023 Duración: 20minWhat better way to kick off the new year than with Mick Molloy? The returning Triple M breakfast host talks about his love of live broadcasting, why he wants to say 'I had a crack at Sydney', taking lessons from Christian O'Connell, hoping his NRL naivety is 'cute rather than annoying', and why he reckons his show can find a bigger audience.
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Celebrating 10 years of NITV, but what challenges lie ahead for an under-resourced First Nations media sector?
15/12/2022 Duración: 38minNITV celebrated 10 years of free-to-air broadcast on Monday with a concert bookmarking a shift into the heart of SBS. There is still plenty of work to be done though, which is brought firmly into focus by the looming Voice to Parliament referendum. Calum Jaspan speaks with senior members in First Nations media to mark the decade of NITV, and the challenges that lie ahead.
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What was the biggest story of 2022? Plus Publicis boss Michael Rebelo
14/12/2022 Duración: 48minOn this week's Mumbrellacast, the whole team gets together to each put forward their case for the biggest story of 2022. (02:02) Then, Publicis Groupe ANZ CEO, Michael Rebelo returns for an end-of-year chat, to talk about the group's report card, why smart clients will prevail in 2023, the inconsistencies in pitching, and why winning awards gives you the edge in the talent market. (14:58)
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Wrapping the year in news media: Election coverage, commercial models, Bargaining Code, privacy challenges and embracing TikTok
07/12/2022 Duración: 53minNews Corp's Peter Blunden, Guardian Australia's Dan Stinton, and AAP's Lisa Davies join host, Calum Jaspan to wrap the year in news media. The panel discusses topics including media diversity, dealing with global platforms, differing commercial models that have emerged in the age of digital news, balancing political coverage, privacy, and the biggest stories of the year.
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Is dentsu's leadership team finally complete? Plus industry job cuts and making sense of the TV ratings year
30/11/2022 Duración: 44minWith dentsu now seemingly having its executive team in place, Darren Woolley, Damian Francis and host, Calum Jaspan discuss whether a holding group has splashed out on so many senior hires in a single year, and how that will play out moving forward (02:28). Plus, Initiative's chief strategy officer Chris Colter wraps 2022 in TV, who won, what media buyers are looking at, and what's getting ratings next year (27:35).