Advertising Specialty Institute

Born and raised in Ukraine, ASI employees Alex Shilman and Nataliya Royzman deliver poignant insights into how the Russian invasion of their native country has impacted them as well as their families and friends.

ASI's Digital Content Strategist Holly Singletary chats with ASI Media's Vinnie Driscoll about the basics of Facebook ads - what they are, should you use them, and how you can create one for yourself!

Three executives from companies on Counselor’s prestigious list share the strategies that make their firms great.

Stahls’ Brand Activation Manager Jenna Sackett joins ASI Media’s Vinnie Driscoll for a chat about the supplier’s commitment to “how-to” videos and how it’s impacted their brand.

Promo products veteran David Blaise, a longtime industry consultant and growth expert, shares can’t-miss insights into how distributors can supercharge sales.

In the latest Social Angle podcast, first streamed live on Facebook, ASI Media’s Vinnie Driscoll asks new Social Media Producer Elieza Bague a bevy of questions including what she did in her last role, the skills she brings to ASI, prior knowledge of the promo industry and much more.

Carly Schulman, editorial intern and budding graphic designer, shares some of the biggest trends she’s seeing in logo design this year.

Rich Corvalan at Zing Manufacturing in Phoenix discusses the company’s big year in 2021, including an industry-exclusive contract with retail drinkware brand S’well.

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll picks the brain of Jeff Anderton, SnugZ USA's director of content, about how much effort goes into the creation of his videos, social media’s impact, and advice for anyone looking to take their content game to the next level. They two even discuss Anderton’s latest augmented reality creation, Swagar!

We all wish there were more hours in the day. Thankfully for distributors, there can be … if you take advantage of time-saving tools and tricks that make apparel sales easier. Today we’re joined by Gina Barreca, Director of Marketing at Vantage Apparel. Stay tuned as we dive into all the savvy ways you can save time and better serve your clients, even when faced with supply chain issues out of your control.

In this episode of Promo Insiders, Editor-in-Chief C.J. Mittica and Research Director Nate Kucsma discuss which promo products are most influential across the U.S., show how men and women differ and overlap in their product preferences, and reveal a few surprising findings.

Paola Granados of Anypromo dishes lessons she’s learned after six months in the promo industry.

Matt Hare and Josh Diamond, two health and safety leaders at Hit Promotional Products, share best practices for navigating workers being out sick in high numbers during the latest COVID surge – and potentially the next one.

Lisa Gavoni of Brand O’ Guitar talks about the impact social media has had on her business.

Licensed psychologist Dr. Melissa Whitson offers her expertise on coping with long-term pandemic stress and modeling emotional intelligence for others.

Mike Ross, Proforma's new social media and PR specialist, spent a decade in the entertainment industry, most recently as a manager of the reigning Stanley Cup Champion Tampa Bay Lightning's community hockey social media accounts. Mike, who earned two Cup rings while working for the franchise, offers social media lessons and insights from the entertainment industry as well as first impressions of his new industry, promotional products.

Promo expert and author Darryl Jenkins explains how embracing diversity can deepen relationships, promote personal growth and improve company performance.

Brandon Mackay of SnugZ USA and Jim Hagan of Sweda discuss SnugZ’s acquisition of Sweda and what it means for the companies – and the industry – going forward.

Sales and persuasion expert Carolyn Strauss, who is speaking at ASI Shows this year, serves up strategies for success.

Content marketing is vital for businesses, especially in the pandemic era when so many eyeballs are glued to social media for entertainment and education. “This is where people are looking for information,” says Jessica Gibbons-Rauch, a partner at Trendependent and a speaker at the 2022 ASI Shows. A smart social media and content marketing strategy can humanize brands, both large and small. But how do you get started when there are so many platforms to choose from? And what if content creation doesn’t come naturally to you? In a preview of her sessions planned for ASI Shows, Gibbons-Rauch talks with ASI Media’s Theresa Hegel about how to get started with content marketing.